The Velobruche
Or how to make a cycling route…a cycling experience!
A major project
A cycle route, beyond the pleasure and use that tourists and residents of a region can find there, constitutes a real lever for promoting and communicating tourism in a region.
Until now, the valley cycle route lacked a name and an effective visual communication tool.
It's done ! Since the beginning of the year, the Bruche valley cycle route has been called “la vélobruche” and has its own logo, a real registered territorial trademark, which gives it greater external visibility. and marks the expression of its identity.
It is therefore integrated into the circle of cycle routes and cycle routes in Alsace.
It is now a matter of moving up a gear: the attractiveness of a cycle route requires the development of new infrastructure…
This is the objective of the mobility plan launched to enhance this cycle route by improving the reception and experience of tourists and day-trippers. In other words, it is about creating the conditions that encourage itinerant visitors to stop and take the time to discover the sites and the gastronomic and natural heritage of the valley. The challenge is to make the Bruche cycle route a source of economic benefits for the region. The mobility plan targets lovers of slow tourism, whether local or long-distance, and users in the spirit of a "valley without my car."
The development of the plan has several components:
- Currently, a steering committee made up of users, elected officials, socio-professionals and technicians specializing in soft modes of transport is working in partnership with the Community of Communes, and drawing on the expertise of the ADT and the CEA, to develop specific signage for cultural and tourist points of interest, leisure facilities and additional equipment along the cycle route: signage for service areas, amenities, water points, long and short-term parking, charging points, self-repair workshops, etc.
These first developments around the Bruche cycle route are scheduled for 2023-2024. At the same time, the CEA will finalize the last section, not yet completed, of the cycle path on its own site, between Saint Blaise la Roche and Saulxures.
- Secondly, we will focus on developing a “door-to-door” train/bike path, i.e. designing a secure and fluid “seamless” customer journey from and to the stations, by combining different modes. gentle travel for visitors: walking, cycling and by facilitating local active mobility: home ↔ work travel. This route will offer equipment and services adapted to the surroundings of stations: secure bicycle garages, charging stations, etc.
In the future, the mobility plan will see the creation of connections to local cycle loops already in use or to be developed towards neighboring valleys, turnkey cycle stay offers, etc.
The tourist office is now hard at work designing a leisure offer but also a car-free stay offer!
Photo credits: © B. Salmanski ADT